West Monroe Sports & Events
project overview
Expanded a standalone logo into a comprehensive brand identity system for the West Monroe Sports & Events facility. After developing a robust brand guideline, I brought the visual language into the physical space through environmental graphics. I strategically designed wall vinyls and 'Instagrammable' focal points to enhance the visitor experience and solidify the brand’s presence within the new facility.
project type
Brand Identity & Wall Graphics
my role
Lead Brand Designer
