Summer Outlook

Led the visual direction and cross-functional design execution for the 2026 Summer Outlook B2B campaign, anchored by a comprehensive resource hub web article. Partnered closely with the Content Team to establish the core creative strategy, designing a unified key visual that served as the foundational design system for the entire initiative. Managed high-volume asset scaling and translation across a diverse ecosystem of deliverables to ensure seamless brand continuity. These assets ranged from structural layout design for an in-article PDF report, to email campaigns, a full matrix of display advertising, and high-engagement social media assets.