REP
project overview
Developed a streamlined visual identity and onboarding flow for the REP creator platform. To combat industry fragmentation, I focused on creating an intuitive UI that simplifies complex networking tasks. By emphasizing visual clarity and engaging interactive elements, I designed a frictionless path to the 'aha!' moment, driving higher completion rates and user retention.
project type
Brand Identity & UI/UX prototyping
my role
Lead Designer
